How to Send an Effective Email Newsletter in Ghost CMS


Enamul Haque

6 minutes read

05 Sep 2023

In the digital age, email newsletters have proven to be an effective tool for content creators, bloggers, and businesses to connect with their audience. Ghost CMS is a powerful content management system that makes it easy to create and publish blogs, websites, and newsletters. In this blog post, we will show you how to send an email newsletter in Ghost CMS.

Overview of content, In this blog you will learn:

  1. Relation of Ghost with Mailgun
  2. Setup Mailgun with Ghost
  3. How to send an email newsletter in Ghost CMS
  4. How to customize your newsletter template
  5. Some Tips for writing a good email newsletter
  6. Summary of the post
  7. FAQs

Relation of Ghost with Mailgun to Send an Email Newsletter

Sending your email newsletter with Mailgun is a very easy process. Ghost is an easy-to-use content management system and Mailgun is a straightforward email delivery service.

You can easily design and deliver attractive newsletters that successfully engage your subscribers. The detailed procedure to start a ghost newsletter campaign for your blog is provided below.


Before you can send an email newsletter in Ghost CMS, you need to have the following:

  • A running Ghost blog with enabling Email Newsletters and Member Features
  • A mail provider, such as Mailgun

To send an email newsletter in Ghost CMS, follow these steps:

Step #1: Setup Mailgun with ghost

Step #2: Send Email Newsletters with Ghost

Step #3: Customize your Newsletter Template Design

Step #4: Setting the Default Newsletter Recipients

Step #5: Set up the Newsletter Sender Email Address

Step #6: Start Writing Newsletter Content

Step #7: Start Sending Newsletter

Setup Mailgun with Ghost

If you want to send the email newsletter to your audience, then first you need to integrate and set up Mailgun with your ghost blog. Basically, Ghost by default uses the Mailgun service to send email newsletters.

If you are using the Ghost Pro server to host your blog website, don’t worry🙂 Mailgun is already integrated and set up👍 for you, so there is no need to configure it by yourself.

Send Email Newsletters with Ghost

After Completing the setup of Mailgun with your Ghost Dashboard, you should make sure the email option is active in your Ghost Dashboard. Here are some steps to follow to enable the email newsletter-sending option.

  1. Login to your Ghost Admin Panel.

2. Click on the Settings icon, then click on the Email Newsletter Menu.

Click on the settings icon-min.png
Ghost Setting pages screenshot

3. Now you can see the email newsletter sending option, if you see it is off then click on it to enable it.

ON newsletter sending option-min.png
Email newsletter pages screenshot

After enabling the email newsletter option, you will be able to create and send email newsletters to your subscribers.

Customize Your Newsletter Template

If you want to change your newsletter template design then you can customize it. To customize the template click on the Customize Button then open a window where you can see edit newsletter options.

Customize Newsletter option-min.png
Email Newsletter customize option

From these edit options, You will find some limited options to personalize the design and color. You can set things like newsletter Header, Footer, Body, Newsletter name and description, etc.

You can also set the member types who can access your newsletter, and specify the sender address. After making your customization simply click on the Save and Close button to apply the changes.

Edit Newsletter 1-min.png
Newsletter template Edit page screenshot

Setting the Default Newsletter Recipients

In the Ghost CMS, There are three types of users:

  1. Regular users/non-members (Those who don’t sign up)
  2. Free Members (Those who sign up)
  3. Paid Members (Those who take a premium subscription)

You have the choice to decide who will automatically get your newsletters. Selecting the desired user type from the dropdown menu in the section titled "Default newsletter recipients".

To set "Default newsletter recipients" click on Expand from the Default newsletter recipients section.

set default recepints-min.gif
Default newsletter recipients option screenshot

Set up the Newsletter Sender Email Address

By default, Ghost sets the newsletter sender's email address to If you want to use a different email address, you can click the Expand button on the Email Address option and enter the desired email address you wish to use.

Set sender email-min.gif
Newsletter Sender Email Address setup

Write your content to send as a newsletter

When everything is ready, Now time to start sending newsletters from ghosts. To write your newsletter content easily you can use the ghost user-friendly editor.

To access your ghost editor Click on the ‘Post’ Section from the Dashboard on the left side menu list.

Start post writing-min.gif
Ghost Text Editor

After opening the Ghost editor create the proper title, set the beautiful feature image, and write the meaningful content for your newsletter.

After writing Editor pages screenshot

Start Sending Newsletter by Publishing

When complete your content writing you need to click on the Publish button that is on the right corner of your screen. After clicking the Publish button you can look at the page below.

Publish Post Gif.gif
Publishing process

If you want to set a Schedule for Send Later:

If you do not want to send your newsletter Right Now then you can set a scheduled time to send it later to your subscribers.

To set the schedule time click on the Right Now option then click on the Schedule for Later button and set the time, when you want to send your newsletter, then click on Continue, final review.

Set schedule -min.gif
Set a Schedule for Send Later

So, Completing the settings now time to click on the Publish & Send, right now button. Click on it and boom.

Tips for writing a good email newsletter

Here are some tips for writing a good email newsletter:

  • Keep your subject line short and catchy.
  • Use a clear and concise headline.
  • Write engaging copy that will make your readers want to read more.
  • Use visuals to break up your text and make your newsletter more visually appealing.
  • Include a call to action at the end of your newsletter, such as a link to your website or a button to subscribe to your newsletter.


Sending an email newsletter in Ghost CMS is a great way to stay in touch with your subscribers and promote your content. By following the steps in this blog post, you can easily create and send beautiful and effective email newsletters that will keep your subscribers engaged.


Do you have any questions about sending an email newsletter in Ghost CMS? We have answers to some frequently asked questions on the topic.

Can I create and manage subscriber lists in Ghost CMS?

Yes, you can. Ghost CMS offers a "Members" feature that allows you to manage subscriber lists. You can enable this feature in the "Labs" section of your settings. Customize the subscription form, add or edit subscribers, and segment your list for targeted content delivery.

How can I design an appealing newsletter template in Ghost CMS?

Designing a newsletter template in Ghost CMS involves creating a custom HTML and CSS template. Ensure it is mobile-responsive and incorporates your brand's colors, logo, and typography for consistency. You can also use email-friendly tags provided by Ghost to dynamically insert content from your posts into the template.

How often should I send email newsletters?

The frequency of sending email newsletters depends on your audience and your content availability. Consistency is key, whether you choose to send newsletters weekly, bi-weekly, or monthly. Find a schedule that works for you and your subscribers, and stick to it.

Can I personalize newsletters for different subscriber segments?

Yes, Ghost CMS allows you to segment your subscriber list and personalize content accordingly. This ensures that subscribers receive content that is relevant to their interests, increasing engagement and satisfaction.

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